DEMO   BOQ Demo · Window & Door niche
BOQ Empire · Niche MVP 1 of 5
For window & door installers, $2M to $10M revenue

An AI receptionist that books window installs while you sleep.

Your customers call after 6pm. They text on Saturday. They abandon a quote form at midnight. Right now, 78% of those leads go to whoever calls back first. Your BOQ chatbot answers in 4 seconds, qualifies the job, gives a real cost range, and books the measure.

78%
of homeowners hire the first contractor to respond
4 sec
average BOQ chatbot response time, day or night
$487
/mo to run a full receptionist replacement
baywindowsanddoors.ca

30 years installing windows and doors across Eastern Ontario.

Trenton, Belleville, Picton, Brighton, Cobourg and Quinte West. Family run since 1995. Triple-pane casements, full-frame replacement, sliding patio doors, brick mould wraps and capping.

Book a free measure
Full-frame replacement
Casement, awning, bay, picture
Patio & entry doors
Sliding, French, fibreglass
Commercial
Storefronts, transom, retrofit
B
Bay Windows assistant
Powered by BOQ · replies in 4 sec
Today, 11:42 PM
Bay Windows · AI
Hi, you're chatting with the Bay Windows & Doors assistant. I can quote a rough range, book a measure, or answer warranty questions. What brings you in tonight?
Step 1 · 60 second setup

Paste your website. The bot trains itself.

No PDF uploads, no Q&A document, no agency setup fees. BOQ crawls your site, reads your services, prices, service area and warranty pages, and turns them into an answering machine that closes jobs.

Paste any window & door installer URL. We'll crawl up to 40 pages.
  1. Crawling baywindowsanddoors.ca homepage
  2. Reading 14 service pages: casement, awning, bay, sliding patio, entry doors
  3. Pulling pricing signals: triple-pane, retrofit, full-frame, brick mould, capping
  4. Indexing service area: Trenton, Belleville, Picton, Brighton, Cobourg, Quinte West
  5. Training on warranty page (lifetime glass, 25 year sash)
  6. Wiring intake fields to GHL: name, phone, address, window count, timeline
  7. Bot live at chat.baywindowsanddoors.ca
Step 2 · pre-trained FAQ library

10 questions every installer hears. Answered before you wake up.

Click any question to see exactly how the bot replies. Every answer pulls from your site, not generic copy. Bay Windows would replace the sample text with their own warranty, lead times and brick mould policy.

Do you do bay windows for older homes?
How much for triple-pane installation?
Do you do commercial storefront work?
What's your warranty?
Do you remove the old windows?
Sliding patio door, 8ft, what's the cost?
Retrofit or full-frame, which do I need?
How fast can you install?
Do you cap brick mould and trim?
Do you offer financing?
Bot answer
Step 3 · full qualifying conversation

Real homeowner. 6 windows. Saturday night.

This is a real exchange pattern from the BOQ training set. Watch how the bot captures budget, timeline, type, location and contact, then books a measure, in 12 messages.

Saturday, 9:17 PM · Trenton ON
Sarah
Hi, our front windows are fogged up between the panes. House is from 1982. Looking at replacing them.
Bay Windows AI
Sounds like a failed seal in the insulated glass. Common on early-80s casements, the argon's gone. Roughly how many windows are showing it?
Sarah
Six in total. Four casements at the front and two awnings in the kitchen.
Bay Windows AI
Got it, six openings, mix of casement and awning. Are you thinking retrofit (keep the existing brick mould and trim) or full-frame (we strip back to studs and re-cap)?
Sarah
Honestly not sure. Trim is original wood and looks rough.
Bay Windows AI
If the trim is rotting we'd recommend full-frame with new brick mould and aluminum capping. It's about 20% more than retrofit but you won't be patching paint in 2 years. Are you in Trenton or one of the surrounding towns?
Sarah
Trenton, off Dundas.
Bay Windows AI
Perfect, we cover Trenton daily. For 6 full-frame triple-pane casements + awnings on a 1980s build, ballpark is $14,000 to $19,000 supplied and installed, including capping. Do you want me to book a no-charge measure to get you the firm number?
Sarah
Yes please. What's your timeline?
Bay Windows AI
Measure within 5 business days, install slot in roughly 6 to 8 weeks once you approve. I have Tuesday at 10am or Thursday at 2pm for the measure. Which works?
Sarah
Thursday 2pm works. 47 Stanley St, Trenton.
Bay Windows AI
Booked. Thursday 2pm at 47 Stanley St. I've texted Joe (your installer) the address and added you to our system. Confirmation coming to the phone you're chatting from in 30 seconds. Talk soon Sarah.
LEAD QUALIFIED · Synced to GHL · Notified Joe
Step 4 · project takeoff (Tier 1.5)

Live cost range, before they ever pick up the phone.

A homeowner types their job. The bot gives a real range, with a breakdown. No sales call needed to filter tire-kickers from $20,000 jobs. Try it: change the inputs and see the range update.

Project takeoff
Bay Windows & Doors · ballpark only, firm price after measure
Set the inputs on the left and tap Calculate range to see your number.
Step 5 · what BOQ costs Bay Windows

Three tiers. Pick when you grow into the next one.

Most installers start on Standard. The Tier 1.5 cost-takeoff feature shown above is included on Pro. The marketing and self-service support upsells live on Empire.

Standard
Receptionist
$287/mo
  • 24/7 web chat + SMS bot
  • FAQ library trained on your site
  • Lead capture into GHL
  • Measure booking
  • Up to 200 conversations/mo
Empire
Full operator
$987/mo + 10% ad spend
  • Everything in Pro
  • Google Ads campaign management
  • Missed-call recovery automation
  • Self-service support actions
  • Element-highlight on your live site
  • Unlimited conversations
Step 6 · bot earns its keep

Two surfaces most installers never touch.

The bot is also a salesperson, when it spots an opening, and a support clerk, when you need to pause something fast. Both happen in the same chat window the homeowner is already using.

Marketing upsell sample
Bot detects high lead volume + missed-call gap and pitches a Google Ads bundle.
BOQ insight
Hey Joe, looking at the last 30 days. You took 142 chats but 49 of those came in after 6pm. 78% of homeowners hire whoever calls back first. Right now your missed-call recovery is $0.
BOQ insight
Want a Google Ads bundle on top of the bot? $500/mo + 10% spend. We target "window installer Trenton" + 12 long-tails, route every click into me first. I'll qualify and book before they tab away.
Joe
Tell me more. What's the typical CPL on those?
BOQ insight
$28 to $48 cost-per-lead in Quinte West, based on 9 installer accounts we run. Average 1 in 4 lands a measure. Want me to draft a 90-day plan?
Self-service support sample
Joe types one sentence. Bot pauses the SMS reminder workflow in GHL. No support ticket.
Joe
Stop SMS reminders for 2 weeks while we hire a new sales person.
BOQ ops
Got it. Pausing the post-measure SMS reminder sequence in GHL until Friday May 23. New leads still get captured and emailed to you. Want me to also pause the 30-day follow-up?
Joe
Yes pause that too.
BOQ ops
Done. Both sequences paused. I'll re-enable May 23 at 9am. If you hire sooner just say "resume reminders".
GHL workflow paused · 2 sequences
Coming on Empire tier

Element-highlight: the bot points at the page.

When a homeowner asks "where's your warranty info?", the bot doesn't paste a paragraph. It scrolls them to the warranty section on your live site and highlights the line that answers their question. Live chat that knows the page it lives on.

"Where do you say you do bay windows for heritage homes?"
Bot scrolls past services, finds the heritage-build clause inside the bay window page, and outlines it in amber for 3 seconds. The homeowner sees the proof they wanted, the bot stays in chat, the conversation continues.
Empire tier · ships Q3
Casement · new build
Awning · kitchen retrofit
Bay window · heritage / pre-1970  
Sliding patio door · 6ft / 8ft
French doors · entry
Brick mould & capping policy