BOQ Demo · Bookstore niche
Independent retail · Tier 2 ICP · Master Plan reference 1.6
BOQ · Bookstore chat assistant

One chatbot for the phone, Instagram, Facebook, and email. With live shelf awareness.

Independent bookstores answer the same six questions across four channels every day. Do you have it. What time do you close. Do you take trade-ins. Can you order it. The BOQ chat answers all four channels from one brain, reads your live POS for stock, and books special orders without anyone touching a keyboard.

See a real conversation What it costs
https://quintebooks.ca
Quinte Books & Coffee
Picton, Ontario · independent bookstore + cafe since 1998
New & staff picks
Reservoir 13
McGregor
Old God's Time
Barry
Five Little Indians
Good
A Town Called Solace
Lawson
Signal Fires
Shapiro
Heaven & Earth
Erdrich
Gone to the Woods
Paulsen
The Pull of the Stars
Donoghue
This week at the store
Wednesday 7pm · Wellington author reading: Marianne Dunn launches her debut novel
Saturday 10am · Kids storytime in the cafe corner
Tuesday 6:30pm · County Book Club: discussing The Mountain in the Sea
Sunday all day · Used book trade-in window (10am to 3pm)
4
Channels handled by one chat brain
24/7
Stock checks, special orders, event bookings
~6
Hours/week back to staff for the cafe and the floor
Q
Quinte Books Assistant
Online · reading the shelf live
Quinte Books
Hi there. I can check stock, hold a copy, take a special order, or give you store hours. What are you looking for?
You
Hi, do you have Atwood's new novel? The one that came out last month.
Quinte Books
Yes, we have Old Babes in the Wood on the new-releases table.
Old Babes in the Wood
Margaret Atwood · hardcover
2 in stock at Picton
$24.99
Want me to set one aside for pickup today?
You
Yes please. Until 5pm.
Hold placed in Lightspeed POS
Quinte Books
Done. SKU 9780385549073 held under your name until 5pm. We close at 6pm tonight. Anything else?
Onboarding in one paste

Paste your bookstore URL. We do the rest.

No questionnaire. No two-week onboarding. The chat reads your existing site, your event calendar, and your POS catalogue, and is ready to answer customers in about an hour.

Step one. Paste the URL.

BOQ crawls your storefront, your About page, your hours, your event calendar, and your most-recent newsletter. It maps store sections (kids, fiction, used, signed editions, cafe, ticketed events) and sets up the FAQ tree.

Step two: connect Lightspeed, Shopify, or Square so the chat reads live SKUs. Step three: test against last week's customer messages from your IG, FB, and email inboxes. Live by the weekend.

Bookstore website URL
Crawl this site & build the chat
Pages indexed34
Events parsed17 upcoming
Tone profileWarm, literary, county-local
POS detectedLightspeed Retail
Estimated SKUs~9,400 active titles
Pre-trained on day one

The ten questions every bookstore answers a hundred times a week.

Independent bookshops in Picton, Wellington, Bloomfield, and Quinte West all field the same ten core questions. The chat ships pre-loaded with answers tuned to your inventory, your trade-in policy, your event calendar, and your hours. Edit any answer in plain English from the dashboard.

01
"Do you have [Atwood's new novel] in stock?"
Pulls live SKU from Lightspeed; offers same-day hold for pickup.
02
"Do you take used book trade-ins?"
Explains Sunday 10am to 3pm window, condition rules, store-credit rate.
03
"What time do you close today?"
Reads live hours including holiday adjustments and the Wednesday late-night until 9pm.
04
"Do you have a kids section?"
Yes, includes board books, picture books, middle-grade, YA. Mentions Saturday 10am storytime.
05
"Can you order a book that isn't in stock?"
Special-order workflow: takes title, ISBN if known, contact, deposit if requested, ETA from Raincoast or PGC.
06
"Do you host book club gatherings?"
County Book Club Tuesday 6:30pm; explains drop-in policy, current pick, where to RSVP.
07
"Do you have signed editions or first editions?"
Lists the signed-edition shelf, current author signings on file, collectible-condition notes.
08
"Are you having any author events this week?"
Reads the event calendar, returns Wednesday 7pm Marianne Dunn reading and ticket link.
09
"Do you ship to Wellington or Bloomfield?"
Local courier Tuesday and Friday, free over $50, otherwise Canada Post flat-rate.
10
"Do you sell gift cards?"
Yes, in $10 to $250 denominations, redeemable on books, cafe, and event tickets. Mailed or in-store pickup.
Live conversation

A customer hunting for a specific title at 8:14pm Tuesday.

The store closed at 6pm. The owner is making dinner. A regular customer messages on Instagram. The chat reads the live shelf, places a hold, and confirms pickup the next morning. The owner sees the transcript at 7am with coffee.

Channel: Instagram DM (also handled identically on phone, FB, email)

Quinte Books & Coffee · Picton · Tuesday 8:14pm
Customer · 8:14pm
Hi, looking for the new Atwood. The short stories one that came out a few weeks ago. Do you have it?
Quinte Books · 8:14pm
Hi. Yes, we have Old Babes in the Wood, hardcover, on the new-releases table.
Old Babes in the Wood
Margaret Atwood · hardcover, 304 pages
2 copies in stock at Picton
$24.99 CAD
Want me to set one aside for pickup?
Customer
Yes please. Can I pick up tomorrow morning around 10?
Quinte Books
Of course. Whose name should I put it under?
Customer
Sarah Bell. I came in last month for the Mary Lawson book.
Held in Lightspeed POS · SKU 9780385549073
Quinte Books
Got it, Sarah. Hold placed under your name until tomorrow at 6pm. We open at 9am. While you're here, the County Book Club is meeting Tuesday 6:30pm if you'd ever like to drop in. No pressure, just letting you know.
Customer
Oh nice, what are they reading?
Quinte Books
The Mountain in the Sea by Ray Nayler. We have 4 copies on the shelf at $22.50 if you want to grab one when you pick up the Atwood.
Customer
Add it to the hold. Thanks.
Second title held · total $47.49
Quinte Books · 8:18pm
Both held under Sarah Bell, $47.49 total, pickup before 6pm Wednesday. See you in the morning.

What was extracted

ChannelInstagram DM
CustomerSarah Bell
Returning?Yes (Lawson, last month)
Holds2 titles
Total value$47.49 CAD
UpsellBook Club book
Owner actionPull from shelf 9am

Why it works on all four channels

Same brain. Same inventory feed. Same trade-in rules. Same event calendar. The customer doesn't have to pick the right channel; the bookstore doesn't have to staff four. Phone calls go through a voice front-end (Tier 2 unlock); IG, FB, and email all hit the same chat backend.

Live inventory link

The shelf reads itself. The chat tells the truth.

No more "let me check the back, can I call you back." No more selling a copy that sold an hour ago. The chat reads your POS catalogue every five minutes and knows what's on the shelf, in the back room, on order, and out of print.

POS connectors live at launch

Read · Reserve · Decrement

Plug-and-play with the four POS systems most county bookstores actually run. No middleware, no overnight sync, no manual SKU export. The chat queries on demand and reserves on confirm.

  • Lightspeed Retail (X-Series)
  • Shopify POS & Shopify storefront
  • Square for Retail
  • Bookmanager (Canadian indie standard)
  • Manual CSV (rural fallback)

What the chat reads in real time

Quinte Books live feed

Every customer query triggers a fresh look. Stock counts, location (front shelf vs back room vs cafe display), used vs new, signed-edition tag, special-order ETA, sale price. Anything in your POS, the chat can answer about.

"Old Babes in the Wood: 2 hardcover at $24.99. New-releases table. Last sold Sunday."
Read from Lightspeed 23 seconds ago
"Reservoir 13: 0 in stock. Last copy sold 4 days ago. Special-order ETA 5 to 8 days from Raincoast."
Auto-suggesting special order
What it costs

Three tiers. The middle one is built for an indie bookstore.

Same engineering as the chatbots Bell and Indigo run. Priced for a 1-to-3 person shop with a cafe, a Sunday trade-in window, and a Wednesday author reading. Calibrated against your live POS, hosted by BOQ, owned by you.

Tier 1 · Chat only
$1,000/mo
$2,500 build · 30-day pilot
  • Chat on website, IG DM, FB Messenger, email autoresponder
  • Live POS read for stock checks (Lightspeed, Shopify, Square, Bookmanager)
  • 10 pre-loaded FAQs, edit anytime
  • Special-order capture with deposit option
  • Event calendar awareness
  • Weekly transcript log delivered Monday
Tier 2 · Chat + voice
$1,800/mo
$3,500 build · voice on top of Tier 1
  • Everything in Tier 1
  • Voice front-end on the shop number, calibrated to your tone
  • Picks up after-hours, Sundays, and during the lunch rush
  • Books special orders by phone, places holds, takes deposits
  • Routes urgent questions (e.g. "is this a missing-package complaint") to staff SMS
  • Bilingual (English & French) for Quebec drop-ins
Tier 3 · Receptionist+
$2,500/mo
$4,500 build · full virtual front-of-house
  • Everything in Tier 2
  • Author event registration with seat-count and ticketing
  • Book club RSVP tracking and reminders
  • Cafe orders for pickup (coffee, scones, no kitchen tickets)
  • Used-book trade-in pre-quoting (rough store credit before customer arrives)
  • Weekly insights report on what customers asked, missed sales, suggested orders

Stripe takes its standard 2.9% on actual deposits. No per-message fees. No usage overages. Cancel anytime, walk with your knowledge base, transcripts, and customer list.

Tier 13 · Marketing upsell sample

Your chat logs are the best content brief you've ever had.

After 30 days the chat has logged every question your customers actually asked. Patterns surface fast. Authors getting asked about that you don't carry. Genres your shelf is thin on. Books people are ordering elsewhere. Every pattern is a content pack, a window display, or a buy decision.

8x

Customers asked about Reservoir 13 eight times this week. Two bought it elsewhere.

The chat noticed. Five of the eight asked because they'd heard it on the CBC literary podcast. Three asked because of a New Yorker piece on Jon McGregor. Nobody asked for a different McGregor title. The shelf has zero McGregor.

Recommended action: order 6 copies of Reservoir 13, plus 2 of Lean Fall Stand, build a small staff-pick display, and run a content pack on the BOQ blog featuring McGregor + your inventory + the Wellington reading group.

"Want a content pack featuring author Jon McGregor + your inventory + a feature for the Wellington literary night? $1,500 one-time. Goes live Monday." BOQ Tier 13 marketing upsell · auto-generated from your chat logs
Tier 8 · Self-service site control

Update the homepage by talking to the chat.

No CMS login. No "let me email my web person." If you want to feature Wednesday's author reading on the homepage banner, you tell the chat in plain English and it confirms the change in 30 seconds. Connected to Shopify storefront, WordPress, or Squarespace.

Site change request

The owner wants the Marianne Dunn reading featured on the home page until Wednesday night. Spoken to the chat from her phone while she's locking up.

Update the homepage banner to feature our Marianne Dunn author event next Wednesday at 7pm. Use the photo from her Instagram.
Got it. I'll set the homepage banner to "Marianne Dunn reading from her debut novel · Wednesday Nov 6 at 7pm." Pulling cover photo from her latest IG post. Banner expires Wednesday 11:59pm. Confirm?
Yes confirm.
Pushed to Shopify storefront · live in 18 seconds
Banner is live at quintebooks.ca. RSVP link points to your Eventbrite. I'll auto-remove it Wednesday at midnight unless you tell me otherwise.

Inventory or pricing change

Same workflow for shelf updates, pricing changes, hours changes, holiday closures, and pulling expired event banners. The chat reaches into Shopify, Lightspeed, or your CMS via secure connector and writes the change.

We're closed Saturday for inventory. Update hours and put a notice on the home page.
Closing Saturday Nov 9. Updating Lightspeed hours, Shopify hours, Google Business Profile, and the homepage notice strip. Confirm?
Confirmed.
4 systems updated · 9 seconds
All four are live. Customers searching "Quinte Books hours" will see Saturday closed by tonight. Reopens Sunday 10am as usual.
Coming Q3 · Tier 14

Customers point at the part of the page they're confused about.

A customer reading your trade-in policy can highlight a specific paragraph and ask the chat about it. The chat sees what they're pointing at. Answers in context. No more "where on the website does it say that."

Especially useful for collector pricing, special-order deposits, signed-edition authentication, and the 4-page event terms for ticketed readings.

?
Trade-in policy
We accept hardcover and trade paperback in good or better condition. Store credit is 25% of the new-edition price for fiction, 15% for non-fiction, with cash payouts available on totals over $80. Excluded: mass-market romance, ex-library, water damage, broken spines.
"Why is non-fiction lower than fiction?" · element-highlight ask
Ready to put it on quintebooks.ca

The next customer asking after a book at 9pm Sunday shouldn't have to wait until Tuesday.

30-day pilot. Calibrated against your live POS and a year of your customer messages. Live across phone, Instagram, Facebook, and email by the weekend.